Segment enables tailored, consistent,
and real-time customer experiences.
Personalize every interaction
Single view of the customer
Unify your customers' touchpoints across every platform and channel to understand the customer journey.
or Last Product Bought
Enrich your user profiles
Emails Today or Last Product Purchased.
Unify the customer experience across your marketing stack to build multi-step, outcomes-based journeys.
Personalize based on every customer interaction across any tool or platform.
Design multi-step interactions that drive desired business outcomes.
Orchestrate once to personalize across every connected channel.
Target the right customer with the right message at the right time. Build audiences and create real-time campaigns without relying on other teams.
Segment customer profiles by intent signals based on real-time customer behavior.
Real-time suppression lists
Respect user preferences and optimize ad efficiency with automatic syncing of real-time user lists.
Send a consistent message across all channels, including ads, emails, and in-product.
Robust marketing app store
Activate audiences in 300+ marketing tools in real time.
Use the same audiences and data in all your tools to provide a consistent message across all channels.
Try new channels for your campaigns instantly, without requiring engineering and analytics projects.
Andy Hattemer Senior Developer Marketing Manager
“Personas helps us increase our match rate, achieve a better return on ad spend, and improve our conversion metrics.”
improvement in cost per conversion
Kyle Gesuelli Head of Growth
“Agents can jump right into Personas to look at event logs without having to ask an engineer to stop what they're doing and query audit logs.“
reduced handle time on complex support tickets
Guillaume Cabane VP of Growth
"Personas lets us more effectively target sales resources, advertising spend, and email campaigns."
increase in opportunities month over month
Arndt Voges Head of Growth at Peerspace
“We have seen personalization increase our user signups by up to 98%. That’s double the users without spending an additional dollar on user acquisition.“